Episode 18 - Shawn Wooleyhand

When asked about the baking industry, most people imagine large men in white hats kneading dough to be transferred to an oven. The reality is very different! Join us today to find out how, as we talk to Shawn Wooleyhand, COO of Gold Crust Baking Company, a fully green, family-owned bakery that’s been going for over a decade. We dive into the discussion with a breakdown of the products that Gold Crust Baking Company produces, and the biggest challenges facing the baking industry at the moment. Shawn gives some great advice for anyone wanting to become a leader in manufacturing, and shares a helpful reminder that while learning from books is good, talking to old-timers may be better! We also hear how the Russia-Ukraine conflict has negatively affected the baking industry, and the supply-chain challenges Shawn is dealing with. Shawn breaks down how Gold Crust Baking Company has managed to go green, and where the future of baking and bread is headed. Find out what the average day in the life of a Gold Crust Baking Company employee consists of, the processes, software, and equipment they use, how Shawn has managed to retain his employees, and so much more, in this engaging episode.